Coach Lu ATX

Logo - Apparel - Branding

Coach Lu is a martial arts practitioner & instructor holding classes in self-defense, boxing, jiu-jitsu, and strength training. (Check out their website here!) Their courses are designed to make anyone feel welcome, safe and situationally aware, with a focus on empowering women and minority communities. Looking for a logo to represent their business, Coach Lu and I went through three rounds of design, sifting through a number of options and finally narrowing them all down to the exact logo that would best reflect their presence and endeavors: the Kettlebell Logo.