Phoenix Strong ATX
Logo - Apparel
Looking for a new logo for her personal fitness gym, Franki and I worked together to land on this banger of a mark. Inspired originally by the round shape of barbell weights, Phoenix Strong’s logo is balanced in shape and feel, and has versatility across print mediums.
A secondary logo was also provided. Less info, more imagery. Intended use for in-house applications or social media profile pics.
In addition to the main logo, which can double for apparel and print uses, we landed on two extra merch designs.
